What is the name of the organization goal created by the Department Manager in the example?

• A. Increase Customer Footprint
• B. Boost Revenue
• C. Grow Market Share
• D. Improve Organization Sales

Answer: (C)

Organization goals set the high-level outcomes the company aims for to drive strategy and guide how resources are used across the organization. In the scenario, the department manager chooses a goal that targets the company’s position in the market relative to competitors. Grow Market Share is the best fit because it conveys a clear external objective: increase the portion of the total market the company commands, which drives actions across product, marketing, and sales and is measurable over time. It directly ties to competitive growth rather than just internal metrics. The other options are less precise as strategic goals—increasing customer footprint is vague in wording, boosting revenue focuses on a financial result without necessarily implying competitive positioning, and improving organization sales is a broad, function-specific target rather than an overarching market objective.